Doug Aebischer teaches the importance of having a jeweler educate a customer on buying a diamond engagement ring.

“There is so much more to understand than just the grades of the diamonds,” Doug says. “Every diamond is unique, like snowflakes and fingerprints. There are no two alike.”

Doug goes on to say that diamonds, eventhough a gemstone, have “personalitites.” “Their uniqueness is what makes them special. For example, the “inclusions” are like birthmarks. Not “flaws.”"

Doug teaches juniors and seniors at a local high school about diamonds and engagement rings